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Developing Successful Products

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Training course summary

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Who is it for?

This course is for those involved in the product development process from idea generation to implementation; specifically marketing professionals, product managers and those responsible for generating new product ideas.

What is it about?

By applying a framework to the development of a product, its potential for success is maximised. This course looks at the development of products from conception to launch, covering topics such as idea generation, market research, marketing and sales.
Regions:
  • London
Delivery:
  • In House
  • Public
Category:
Difficulty:
  • Introductory

Further Details

What do I get out of it?

  • An effective strategy for the development of products
  • Skills to write and implement a product development plan
  • Creative thinking techniques
  • Knowledge to help maintain your organisation at the leading edge of product development, and improve the performance of your products every time
    • Course Overview:
  • Adopt a proven product development framework
  • strategic steps in the development of new products
  • Product life process
  • overview of each stage of the cycle
  • Insight
  • idea generation; maximising idea sources; creative thinking and practical tools for generating ideas
  • Research
  • Making the most of your information sources; ensuring you reach the right people; testing the market effectively; avoiding common pitfalls; analysing the results
  • Conception and development
  • turning ideas into tangible designs; harnessing simple project management methodologies
  • Preparation
  • managing risk to meet timescales and budget
  • sales forecasting
  • Birth
  • launching strategies
  • identifying PR and marketing opportunities
  • The route to success
  • a checklist to give your products the greatest chance of profitability

    • Guide price

    £845 + VAT

     

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