Further Details
What do I get out of it? An online marketing strategyIntegrated internet activity with your overall marketing planIncreased traffic to your site through search engine optimisationThe skills to plan and execute a viral marketing campaignMeasurement tools to evaluate the success of your web activityFree Google AdWords Voucher and materials included in this course. Course Overview:Internet marketing fundamentalsCost/Benefits; push-pull strategy; branding; building trust Internet marketing plansStrategic planning; situation analysis; customer analysis; market and product forces: pricing strategy; product distribution; promotion mixDiscussion forum marketing.Mailing lists; usenet newsgroups; web based forums; promotion techniques; targeting discussion forumsSearch engine & directory marketing. Differing search engines; search engine and directory liaisons; getting ‘top’ search result position; how ‘not’ to get penalised Direct email marketing. To spam or not; opt-in direct e-mailing; promotion techniques; email push One-to-one web marketing. Site personalisation; building web site community; online customer service and sales Viral marketing. Viral internet marketing; viral marketing techniques; successful viral marketing strategies Measuring e-marketing. Measuring hits, measuring user sensation; measuring user click-paths; measuring revenues; measuring tools
Guide price
£895 + VAT |
