Training Courses
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Training course summary |
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Who is it for? All those new to the marketing function will benefit from attending, as will members of staff who are customer facing and need to be aware of consumer and marketing principles What is it about?A comprehensive awareness of marketing principles is useful for anyone keen to create and maintain customer relationships. This course covers the principle theory and practice of marketing, and includes practical examples and exercises to aid understanding. Following this course, delegates will be equipped to assess the marketing process in their organisation, understand how their products are positioned, and work more effectively with suppliers and agencies |
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Further Details
What do I get out of it?
Increase returns on investment by successfully segmenting, profiling and targeting your customersMaximise the effectiveness of promotion, advertising, direct marketing and other campaignsEstablish competitive advantage by identifying the benefits and unique selling points of your product or serviceCourse Overview:Differences between Product-led, Sales-led and Marketing-led organisationsDefinitions and origins of marketingFree markets: supply and demand. External influences – what is marketing?Marketing orientation in your organisation The four Ps: Product, Pricing, Place and PromotionThe extra Ps: the service marketing mixCompetitive advantage and unique selling pointsFeatures, advantages, benefits (FAB): understanding your customers Forecasting life cycles, the Boston Matrix, Ansoff & Porter modelsRelationship Marketing and Pareto’s LawThe Marketing process: planning, visions, missions and objectivesMarketing Planning: the Marketing Audit, SWOT and planning processSegmenting and positioning in the marketPlanning and research: socio-economics, profiling, primary and secondary researchThe pricing process and price strategiesCustomer driven marketing strategiesConsumer Behaviour: hierarchy of needs, why people buy Getting the most from advertising/research agenciesThe communications mix: PR, Advertising, Sales Promotion, Direct Marketing, SponsorshipHow advertising worksPush and pull strategiesAdvertising terminologyAwareness, image and perceptionsCreative themes, copywriting and strap-lines
Guide price
£895 + VAT |
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