Introduction to Social Media & Content Planning

What topics are covered by the course?

Content and social media are inextricably connected topics which is why this practical workshop deals with them together. During the 2 hours we are going to take a bird's eye view of currently popular social media platforms and the type of content best suited for them, get you started on your content strategy based on your target audience's interest.

Who should attend?

Potential attendees should attend.

What will I be able to do on completion?

After completing the course, attendees will be able to Marketing Strategy for Business Growth.

How will I be assessed?

Social media presence is nothing without engaging content to share through it. Great content is worthless without ways to spread them to reach your target audience.

Content rundown:
What is social media (marketing)?
The top 7 social media channels, demographics, new features and changes in 2018
Strategy for social media and content
Behaviour and tone of voice
Visual language
Topics and themes
A recap of personas and social listening
Exercise - Worksheet provided to think through what their different personas may be interested as well, which channels and formats to use
The first piece - how to get started and where to get ideas
Doors open at 5:30 for a 5:45 start. Please try and arrive on time to take the most out of this session.

Marketing Strategy for Business Growth.

GetSet for Growth London workshops are tailored for business owners, to enable the creation of a marketing plan that makes sense, actually helps day to day execution and facilitates growth. Each class is a practical and interactive session designed to help you create a consistent presence, shape your messaging, pick the right communication channels and maximising ROI on your marketing spend.

Please bring a pen, paper and a laptop, tablet or mobile phone to be able to participate in the exercises and use your time with us meaningfully. Last but not least, come with an open and inquisitive mind.

Please be advised that while the workshop is free of charge, we will ask you to fill in a registration form and session feedback form. GetSet for Growth is a fully funded program set up to support East London entrepreneurs and these bits of paperwork enable us to track our progress, measure our impact and continue providing you free services.

Venue Details: London Metropolitan University, Accelerator, 35 Kingsland Road, London E2 8AA, United Kingdom.

Category: Classes / Courses | Professional Training | Classes, Courses & Workshops.

Guide Price:  

Delivery: Other
Category: Marketing Plan »
Duration: On Thursday November 15, 2018 at 5:30 pm (ends Thursday November 15, 2018 at 8:00 pm).

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