Digital Marketing

What topics are covered by the course?

1. Digital Marketing Strategy
2. Exploring Digital Marketing
3. Starting With The Website
4. Foundations Of Analytics
5. Search Engine Optimization
6. Search And Display Marketing
7. Social Media Marketing
8. Facebook
9. Twitter
10. Youtube
11. LinkedIn
12. Pinterest
13. Video Marketing
14. Email Marketing
15. Content Marketing
16. Mobile Marketing
17. Expanding Your Digital Marketing Skills

Who should attend?

This course is ideally suited to anyone hoping to work in Digital Marketing.

What will I be able to do on completion?

You will acquire skills listed under the curriculum

How will I be assessed?

At the end of the course learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.

Entry Requirement:
Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.

What will I learn?
* How to put together a digital marketing strategy
* How to set KPIs for your online marketing activity
* Integrated Search Marketing strategies
* Social Media marketing in a business context
* How to effectively plan your email marketing campaigns
* Online display advertising networks and banner formats
* Mobile apps, mobile web and location-based services
* Analytics: what to measure and how to manage
* Explain the role of the marketing plan and communications plan within the context of the organisation’s strategy and culture
* Understand the marketing planning process and the links between each stage of the process

Career Path:
You will have the knowledge and skills to carry out a range of advanced digital marketing tasks, equipped for Digital Marketing Executive and Accounts Manager roles, earning a typical salary range of £29,000 – £35,000.

* Digital Marketing Executive
* Digital Marketing Manager
* Digital marketing Analyst
* Digital Marketing Assistant
* Online Community Manager

Guide Price: 49

Delivery: Online
Category: Marketing »
Duration: 365 Days
Qualification: Certificate in Digital Marketing

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