Digital Marketing

What topics are covered by the course?

1. Digital Marketing Strategy
2. Exploring Digital Marketing
3. Starting With The Website
4. Foundations Of Analytics
5. Search Engine Optimization
6. Search And Display Marketing
7. Social Media Marketing
8. Facebook
9. Twitter
10. Youtube
11. LinkedIn
12. Pinterest
13. Video Marketing
14. Email Marketing
15. Content Marketing
16. Mobile Marketing
17. Expanding Your Digital Marketing Skills

Who should attend?

This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to secure your qualification.

What will I be able to do on completion?

You will acquire skills listed under the curriculum

How will I be assessed?

Get to grips with digital marketing. Whether you’re a beginner, or are hoping for a career change, this course covers everything. This online Digital Marketing course is designed to offer learners a broad understanding of Digital Marketing, allowing them to excel within this exciting industry.

The course is divided into modules which are helpful and easy-to-understand. The course is comprehensive and includes digital marketing strategies, the foundation of analytics, social media marketing, and various other kinds of digital marketing. As you can see, we cover the fundamentals and move on to more advanced lessons, so that upon completion you will be fully prepared for work.

Learning with Global Edulink has many advantages. The course material is delivered straight to you, and can be adapted to fit in with your lifestyle. It is created by experts within the industry, meaning you are receiving accurate information, which is up-to-date and easy to understand.

What will I learn?

How to put together a digital marketing strategy
How to set KPIs for your online marketing activity
Integrated Search Marketing strategies
Social Media marketing in a business context
How to effectively plan your email marketing campaigns
Online display advertising networks and banner formats
Mobile apps, mobile web and location-based services
Analytics: what to measure and how to manage
Explain the role of the marketing plan and communications plan within the context of the organisation’s strategy and culture
Understand the marketing planning process and the links between each stage of the process

Career Path:
You will have the knowledge and skills to carry out a range of advanced digital marketing tasks, equipped for Digital Marketing Executive and Accounts Manager roles, earning a typical salary range of £29,000 – £35,000.

Digital Marketing Executive
Digital Marketing Manager
Digital marketing Analyst
Digital Marketing Assistant
Online Community Manager

Guide Price: 49

Delivery: Online
Category: Marketing »
Duration: 365 days
Qualification: Certificate in Digital Marketing

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