Social Media Training - Edinburgh 16/10/2019

What topics are covered by the course?

The course will cover:

• What is social media?
• Why use social media
• How to engage your audience
• What to include in a social media strategy
• How to enhance your marketing
• How to create engaging content
• How to plan your content effectively
• Creating a social media policy
• Measuring what works and what doesn’t

Who should attend?

This course is designed for both experienced and novice social media users. Whether you’re just about to launch a social media strategy or you want to add new skills, you’ll find this course is for you. What this course won’t include is how to create different kinds of social media accounts, but we will discuss which networks are best suited to your needs. We’ll also direct you to the online instructions & films if you’ve not yet created twitter/facebook/Instagram/etc accounts.

What will I be able to do on completion?

You’ll explore social media, how it can work well, how to create engaging and shareable content and how to fix things when they go wrong. There will be lots of opportunity to discuss how you currently use social media and give you a chance to step back and really examine how to get the most from all platforms.

How will I be assessed?

The assessment is an ongoing process throughout this interactive course.


20% OFF this course when booked together with Media Training (26th March 2019)
£489: Large Business/Corporate
£363: Large charities and business (over 15 staff) and public sector
£242: Smaller charities (under 15 staff) and self-funded individuals.

Guide Price: From £242 pp

Delivery: Classroom
Category: Social Media »
Duration: 1 day
Qualification: n/a

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