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winning headlines: advanced press release writing

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Training course summary

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The course shows writers how to convert announcements into releases with self-evident news value. Drawing heavily on main-stream journalistic skills, both analytical and presentational, it covers press release strategy, news angles, language, context and delivery
Regions:
  • All Areas
Delivery:
  • Online
Category:
Difficulty:
  • Introductory

Further Details

Designed by former Financial Times journalists and the writing skills trainer for the Institute of Public Relations, this web-enabled course provides 24 hours of training at your desk-top. For more information, including a course outline and samples, or to register, please see http://www.cayssials.com/e_learning/elearnhome.html or email info@cayssials.com .

Guide price

£225

 

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