PR Through the Social Media

COURSE CONTENT
The Social Networking Landscape
What is out there? Examining the famous, infamous and
emerging social networks; their demographics and cultures.
The language of the social media. How to talk the talk.
The critical importance of the etiquette of the social media.
How failing to respect it can damage corporate reputations.
How networks work. How to approach them.
Strategies for Using Social Networks
Winning strategies behind creating a successful campaign in
the social media world. Building brand loyalty and creating
advocates.
How creative can you be? Ensuring interaction with
your target audience. Thinking virally and creating push
campaigns.
Using social networks to target audiences.
Tactics in the Social Networking World
How to set up and moderate discussion groups in social
networks. Joining established groups.
Creating a profile page that recruits fans. The funwall and
why mass e-mails are so yesteryear. Creating an alternative
to e-mail campaigns.
Incorporating sound and vision into your page. Creating
badges that link to your company website. Using social
networking tools including widgets, pokes, polls, beacons
and social ads.
Integration and evaluation
Integrating your social media strategy with a wider on-line
and off-line campaign. The importance of rewards in the
social media world.
Measuring and evaluating a social media networking
campaign