Introduction to Marketing

Marketing is a vital part of any business or product and if not marketed correctly failure will ensue. This course is designed to cover many of the basics which will ensure that this does not happen. We will look at a basic marketing plan, buyer’s psychology and behaviour. The delegates will explore the importance or conducting market research and market segmentation. Product planning and life cycle are also other key areas to have focus. Market share- what is it? How can we get more? By using the grow model this will enable any organisation to increase its market share. Delegates will also look at the various methods of media that can be used to market a product once the initial task of ground work has been completed.

Delivery:	Classroom
Regions:	London
Category:	Basic Marketing