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This course is designed as an introduction for those looking to move into Account Management or those who have recently taken up the role. In this course we look at the key responsibilities of the Account Manager. We look at the importance of understanding the clients business and the requirements and expectations of the client. Delegates will understand the different types of reviews they will be required to undertake in order for them to manage and develop the business. A large proportion of the course is set around relationship building using characteristics of the Customer Relationship Management (CRM). In order for the delegates to manage their workloads we look at how to determine which of their clients generate the largest turnover & profit using the Pareto principle. We also look at feedback from the clients and how this should be managed to rectify issues and look at the implications of ignoring client complaints. The course concludes with a brief look at time management and personal and social skills. |
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