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- In House
- Public
- Computer Based
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Further Details
Course Overview
Session 1
Introductions & agenda
What is Search Engine Optimisation (SEO)
The find, read, crawl, index and rank of SEO
Session 2
Website architecture
Domain & sub-domain structures & configurations
URLs & redirection
Examining HTTP streams
Browsers as SEO tools
Firefox SEO tools
More SEO tools
URL rewriting
Transitioning websites & maintaining rankings
Session 3
Understanding Spam
Duplication
Doorway pages
Cloaking
Keyword stuffing
Understanding & combating penalties
Understanding & combating exclusion
Session 4
Advanced link building
One-way link building
Reciprocal link building
Directory submissions
Online press releases
Social media press releases
Social networking
Article submissions
Link baiting
Other Courses of Interest
Other courses you may find of interest include:
Google Analytics Bootcamp
Organic Search and Analytics Bootcamp
Guide price
£450 |
