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- In House
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- Computer Based
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Further Details
Course Overview
Session 1
Introductions & agenda
Search Engine Marketing (SEM)
The power of search
Organic search (SEO) versus paid search (PPC)
Crawling search engines & how they work
Meta search engines
Web directories
Which search engines to focus on?
What is Search Engine Optimisation (SEO)
The find, read, crawl, index and rank of SEO
Session 2
The find, read, crawl, index and rank of SEO and your website
Dealing with dynamic & database-driven sites
Dealing with images, Frames, iframes JavaScript, & AJAX
Session 3
On-site ranking factors including Title tags, Meta tags & content
On-site ranking factors including domains, sub-domains & URLs
On-site ranking factors such internal links, anchor text, sitemaps and Google Webmaster Tools
Off-site ranking factors & inbound links
Google Page Rank
Session 4
Planning & implementing your SEO strategy
Measuring SEO with position checking
Measuring SEO with Google Analytics
Researching keywords
Planning, prioritising & implementing on-site changes
Planning, prioritising & implementing off-site link building
Understanding Search engine penalties
Other Courses of Interest
Other courses you may find of interest include:
Google Analytics Bootcamp
Organic Search and Analytics Bootcamp
Guide price
£450 |
