Complete Google Adwords
Complete Google Adwords is a one day practical, hands-on training course aimed at anybody looking to use Google Adwords as an effective online marketing tool. Whether you are a small business person, agency account managers or even running campaigns for a large organisation, if you need to set-up, manage and optimise Google Adwords paid search campaigns this is the course for you.
Pre-requisites
Administration access to an active Google Adwords account is required for the duration of the Google Adwords training course.
Objectives
Upon successful completion of this course, students will be able to plan, set-up, manage and optimise Google Adwords campaigns for themselves or their clients.
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Further Details
Course Outline
Unit 1 - Pay per Click background
* Market Statistics
Unit 2 - Overview of Google Adwords
* What is AdWords
* Pay Per Click vs Organic Listings
* Search vs Content vs Site Targeting Listings
Unit 3 - Account creation
* Google Account Structure
* Billing
Unit 4 - Campaign creation
* Best practices
* Budgets
* Targeting
* Distribution
* DayParting
Unit 5 - Adgroup creation
* Best Practices
* Adgroup Structure
Unit 6 - Keyword creation
* Best Practices
* Sourcing new Keywords
Unit 7 - Ad text creation
* Best Practices
* Writing Ad Text
Unit 8 - Reports
* Creating Reports
* Scheduling Reports
* Understanding Reports
Unit 9 - Adwords Editor
* What is Adwords Editor
* How can it help me work smarter
Other Courses of Interest
* Complete Google Adwords
* Paid Search and Analytics Bootcamp
This Training Course is taught in classrooms in the following locations:
London N
London NW
London SE
London W
London WC
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
