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- In House
- Public
- Computer Based
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Further Details
Course Overview
Session 1
Accessing Google Analytics (GA)
Best practice user administration
Account & Profiles structure & deployment
Duplicating profiles
Creating new profiles
Account settings
Profile settings
Session 2
Advanced filter administration
New GA code versus old GA code
Google Analytics & cookie behaviour
Cookie sessions, referring sites & campaign tracking
Overriding last campaign tracking conversion attribution
Transferring cookie sessions over sub-domains & domains
Session 3
Tagging with the PageTracker
Tagging rich media, flash and Ajax
Configuring the GA Event Tracker
Configuring the custom segmentation with GA
Your website’s domain & GA
Session 4
Configuring goals & funnels
Configuring e-commerce
Configuring e-commerce for non e-commerce sites
Configuring site search
Configuring campaign tracking
Other Courses of Interest
Other courses you may find of interest include:
Google Adwords Bootcamp
Paid Search and Analytics Bootcamp
Organic Search & Analytics Boot Camp
Guide price
£450 |
