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- In House
- Public
- Computer Based
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Further Details
Course Overview
Session 1
Accessing Google Analytics (GA)
What’s possible with Web Analytics
What’s possible with GA
User administration
Account & Profiles
Session 2
Basic filter administration
Google Analytics visitor measurement methodology
Visitors, visits & Absolute Unique Visitors
New visitors & returning visitors
The Bounce rate
Page Impressions & Unique Page Impressions
Clicks & Visit discrepancies
Session 3
Calendars, timelines & date range comparisons
Using graphs to identify trends & problems
Your website’s visitors
Using custom segmentation with GA
Your website’s domain & GA
Session 4
Your traffic sources
The nature of direct, organic, PPC and referral traffic
Tracking & Integrating GA with Google Adwords
Tracking other online marketing campaigns such as Yahoo!, MSN and e-mails with GA
Tracking off-line marketing campaigns such magazine & billboard advertising
Session 5
Your website’s content
Your visitors’ paths through content
Creating & analysing goals & funnels
The site overlay as a usability tool
Session 6
Your site & E-commerce
Using E-commerce on non E-commerce sites
Your site and on-site behaviour
Other Courses of Interest
Other courses you may find of interest include:
Google Adwords Bootcamp
Paid Search and Analytics Bootcamp
Guide price
£450 |
