Essential Marketing Strategy

What topics are covered by the course?

Day 1.

Marketing fundamentals
Market research
Introduction to branding and brand building
Essential marketing communications

Day 2.

National and international marketing strategy
The consumer
Strategic marketing planning, development and control
Changing perspectives in marketing being aware of future impacts

Who should attend?

Business owners looking to expand their company with effective marketing, individuals wanting to move into the marketing sector, or add marketing knowledge to their range of skill and individuals from technical backgrounds wishing to expand their knowledge to include the essentials of marketing.

What will I be able to do on completion?

Understand essential marketing concepts and use these concepts strategically in their career.

How will I be assessed?

The internationally recognised Galileo Master Certificate (GMC) Certificate is provided upon successful completion of the exam at the end of this course.

Edinburgh Napier University, 14th - 15th June 2017

Guide Price: 642

Delivery: Classroom
Category: Marketing »
Duration: 2 days
Qualification: Galileo Master Certificate (GMC)

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