Digital Marketing and Communications

What topics are covered by the course?

Understand the impact of the disruptive digital environment

Introduction to digital
Digital disruption
Digital marketing examples
Emerging themes and current digital communication trends
Measurement and evaluation
Develop strategy in order to acquire, convert and retain customers

Planning and implementing digital strategy

Creating a buyer persona
Digital Marketing Model SOSTAC
Agile marketing
Analysing your audience

Digital marketing tools and tactics

Search marketing SEO & PPC
Mobile
Utilising Social Media
Content marketing
Video
Using Google tools
Other digital tools and technologies

Who should attend?

Businesses and business owners looking to improve their digital skills.

Individuals wanting to gain essential knowledge to apply to their career.

People from technical backgrounds wishing to learn about digital marketing.

What will I be able to do on completion?

Understand and use Digital Marketing and Communications techniques.

How will I be assessed?

Exam for the internationally recognised Galileo Master Certificate (GMC)

The course is scheduled to take place 7th-8th September, at the University of London

Guide Price: 642

Delivery: Classroom
Category: Marketing »
Duration: 2 days
Qualification: Galileo Master Certificate (GMC)

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