Social Media Marketing

What topics are covered by the course?

~Recall why businesses should be involved in social media marketing
~Recognize how building a social media community leads to loyal customers who advocate for an organization
~Identify several ways to build engagement with customers using social media
~Choose best practices for leveraging social media engagement
~Define ways to measure the social media return on investment

Who should attend?

~Individuals who wish to learn everything about social media marketing and how to engage with customers online.
~For those who wish to learn the best practices for using social media platforms, and ways to measure the return on investment.

What will I be able to do on completion?

~You will understand why businesses should be involved in social media marketing.
~You will understand how building a social media community leads to loyal customers who advocate for an organization.
~Identify several ways to build engagement with customers using social media.
~Choose best practices for leveraging social media engagement.
~Define ways to measure the social media return on investment.
~Once you pass the online course and complete your course survey, you will be able to print your certificate of completion from inside the course.

How will I be assessed?

You must make an 80% or higher on the final quiz to pass this online course. Once you pass the online course and complete your course survey, you will be able to print your certificate of completion from inside the course.

PC Software Requirements

Operating Systems - Windows Vista, Windows 7, Windows 8 or 8.1
Internet Browsers - Google Chrome is highly recommended
Cookies MUST be enabled
Pop-ups MUST be allowed (Pop-up Blocker disabled)
PowerPoint Viewer (if you do not have PowerPoint)
Adobe PDF Reader
QuickTime, Windows Media Player &/or Real Player
MAC Software Requirements

Operating Systems - Mac OS x 10 or higher with Windows
Internet Browsers- Google Chrome is highly recommended
Cookies MUST be enabled
Pop-ups MUST be allowed (Pop-up Blocker disabled)
PowerPoint Viewer (if you do not have PowerPoint)
Adobe PDF Reader
Apple QuickTime Media Player

Guide Price: 21

Delivery: Online
Category: Marketing »
Duration: Short course with 1 Year Access
Qualification: IACET endorsed printable certificate

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