Marketing: The Process

What topics are covered by the course?

~Identify the marketing process and how it fits into business operations
~Name the reasons for conducting market research
~Identify how campaign development is affected by the ~increasing ability to use customer data to trigger marketing processes
~List the tasks involved in the execution of marketing campaigns
~Define the reasons for measuring the results of marketing processes

Who should attend?

~This course is ideal for those who wish to learn the fundamental steps of situation analysis, marketing strategy, campaign development, execution, and measurement.
~For those who wish to learn about the marketing process and how it fits into business operations.

What will I be able to do on completion?

~Understand the list of tasks involved in the execution of marketing campaigns.
~Identify how campaign development is affected by the increasing ability to use customer data to trigger marketing processes
~You will be able to name the reasons for conducting market research.
~Once you pass the online course and complete your course survey, you will be able to print your certificate of completion from inside the course.

How will I be assessed?

You must make an 80% or higher on the final quiz to pass this online course. Once you pass the online course and complete your course survey, you will be able to print your certificate of completion from inside the course.

PC Software Requirements

Operating Systems - Windows Vista, Windows 7, Windows 8 or 8.1
Internet Browsers - Google Chrome is highly recommended
Cookies MUST be enabled
Pop-ups MUST be allowed (Pop-up Blocker disabled)
PowerPoint Viewer (if you do not have PowerPoint)
Adobe PDF Reader
QuickTime, Windows Media Player &/or Real Player
MAC Software Requirements

Operating Systems - Mac OS x 10 or higher with Windows
Internet Browsers- Google Chrome is highly recommended
Cookies MUST be enabled
Pop-ups MUST be allowed (Pop-up Blocker disabled)
PowerPoint Viewer (if you do not have PowerPoint)
Adobe PDF Reader
Apple QuickTime Media Player

Guide Price: 21

Delivery: Online
Category: Basic Marketing »
Duration: Short course with 1 Year Access
Qualification: IACET endorsed printable certificate

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