Further Details
If you like life or you work with customers this is for you! People in call centres, sales, service, consultancy and design will all find something of value here.
Max has been on a seats of his pants tour of the world to examine why people buy and why they don't buy. His findings have been published in his books, "Why They Don't Buy" and "E-Customer". He has been elected to the 'customer service hall of fame', nominated as 'CRM Champion' and voted as 'one of the rising stars' of human resources.
When you listen to Max, he will explain that as humans become more technological, technology MUST become more human. You will hear about how excellence still costs less than mediocrity and how the evolved customer belongs only to him or herself.
He will take you through a five step process to creating an online experience from which customers will buy. He will use case studies and examples from his latest book to explain how community and human empathy offer the sanest route to profit, a full nights sleep, and customer friendships.
His message, as ever, weaves pop culture, technology, management science, and the wisdom of ages into a cloth of startling strength and colour. Be inspired.
For more information, email: info@unshrink.org
Guide price
£500 (Also Run In-House Tailored Workshops) |
