The Director's Role in Strategy and Marketing

What topics are covered by the course?

This course provides an introduction to the key ideas and approaches to strategic direction and marketing within your organisation to assist your role in leading the strategic process.

Who should attend?

Potential attendees should attend.

What will I be able to do on completion?

By the end of the programme, you will have developed:
- A clear understanding of the board's role in strategic development and implementation.
- A range of techniques to support the strategic process.
- A deeper insight into how the board designs, implements and monitors marketing strategies.
- An understanding of other business directors' approaches to marketing.

How will I be assessed?

Not applicable

This practical three-day course introduces you to the key concepts and processes for developing and managing a company's overall marketing strategy.

Using a highly practical approach that includes real case study examples, the course looks at the principal approaches to marketing and strategic direction and gives you the tools to effectively lead the strategic process. You will be guided through the key parts of this process and have an opportunity to further their exploration and practice.

You will also be able to access exclusive post-course e-learning resources to strengthen what you will have learnt during the course and make a step further in managing your company’s marketing strategy.

"This is an excellent course, informative, practical and challenging. Highly recommended!"
Jason Levy, director of fundraising & marketing, Midlands Air Ambulance.

To find out more about IoD courses and qualifications visit

Venue Details: Institute of Directors, 116 Pall Mall, London SW1Y 5ED, United Kingdom.

Category: Classes / Courses | Professional Training | Classes, Courses & Workshops.


Guide Price: Member: GBP 2195, Non-Member: GBP 2635.

Delivery: Other
Category: Marketing »
Duration: 14th - 16th September, 2016 at 9:30 am - 5:30 pm

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