AN INTRODUCTION TO MARKETING
This course is designed to enable the new marketeer to develop a thorough understanding of the areas encountered in the busy marketing environment. All major aspects of marketing are covered and delegates will be able to apply the theories and practice of marketing on their return to work. Although based on PowerPoint presentations the course is highly interactive, it includes discussions, exercises and practice in using planning tools. Comprehensive course materials are provided which will prove a useful reference tool for continued development at work.
Understand the function and role of all major internal departments encountered.
Prepare clear objectives for dealing with major marketing events.
Understanding the manufacturing and finance decisions that affect the marketing mix.
Effective communication with internal and external customers.
Understanding the marketing mix and dealing with agencies.
What affects product-marketing strategy?
Sales force relations and utilisation.
How to prepare an effective marketing plan.
COURSE DESIGNED FOR
Newly appointed product managers, field force or other staff planning a move into marketing and personnel who need to understand the product management role and function.
MAXIMUM NUMBER OF DELEGATES
IN HOUSE OPTION AVAILABLE
What is Marketing?~
Who are your customers?
Successful and unsuccessful marketing
How does Marketing Relate to other Company Departments?~
What other departments do
Influencing other departmental decisions
When to communicate with other departments
How to communicate with other departments
Meetings and how to participate effectively
Getting the Product from R&D to the Customer ~
Understanding the R&D process
The manufacturing process
Regulatory affairs affecting your environment
Financial matters: - pricing, budgeting and managing the budget
The Marketing Mix ~
Market research, the types available and when to use Marketing Data
Advertising, its many forms and their effectiveness
How to plan an advertising campaign
What works and doesn't work
Public Relations, what it can do for your product
Opinion leader development
Communications, what it means and when they are used
Dealing with external agencies, reviewing performance, appointing new agencies
Managing the agency budget
E-commerce and the WWW
Trade and distribution relations
The Marketing Plan ~
Preparing an effective plan
How to prepare a budget that is likely to be approved
The marketing plan vs. the sales plan
The strategic plan
The company plans
Working with the plan after you have written it
So how is your product doing then?
The Sales Force ~
The golden window
Sales force materials
Presenting to the sales team
Working with sales management
Introducing the new
Field feedback and how to encourage it
Personal Development ~
What do I know now?
What do I need to develop?
What comes after marketing?
This Training Course is taught in classrooms in the following locations:
Guide Price: £495 1st delegate ( £395 for all others from the same organisation)