E Commerce BIT100
Why choose this course?
Develop an ability to manage commercial transactions electronically, particularly via the internet. While the course is concerned with marketing, management and processing; the primary concern is marketing. E commerce is short for “electronic commerce”. It is anything concerned with doing business electronically. Ecommerce includes commerce conducted over the internet, but also other forms of electronic commerce such as telephone banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet). This course focuses on the internet; but covers other aspects of e commerce as well.
Is this course right for me?
This course is excellent for managers and marketing people who are good with general marketing but are not very sure about marketing on the web.
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Further Details
Aims
Recognise the nature and scope of e commerce
Differentiate between successful and unsuccessful e commerce operations, and identify key factors in their success or failure
Develop strategies for promotion of business activity using broad e commerce tools.
Monitor and adjust e commerce strategies on a web site in order to improve performance with respect to stated goals.
Develop strategies that will cause growth in Web Site exposure.
Distinguish between alternative e commerce tools for managing the supply of goods and services, and the flow of cash.
Develop methods for managing change within the e commerce context.
Manage risk within the e commerce context in order to minimise the impact of problems that emerge.
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