Digital Marketing Foundation (London)

What topics are covered by the course?

Course Programme:
- Digital Marketing Strategy.
- Content Strategy.
- Social Strategy.
- Email Marketing.
- Search Engine Optimisation.
- Google AdWords.
- Conversion Rate Optimisation.
- Google Analytics.
- Case Studies.
- Hands on Exercises.
- Business Consultancy.

Who should attend?

Potential attendees should attend.

What will I be able to do on completion?

After this course attendees will know:
- Develop a successful digital strategy with proven frameworks.
- Formulate an effective search marketing strategy to drive results.
- Learn the latest social and content marketing techniques and tools.
- Boost the ROI from your campaigns with conversion rate optimisation best practice.
- Master Google Analytics to closely track your performance.

How will I be assessed?


Book on this intensive two-day workshop to get fully briefed on the key ingredients that form a successful digital marketing strategy.

Course Overview:
Day one includes an initial overview on digital marketing strategy, providing you with the tool kit to plan your own digital campaigns. Insight into content strategy and social media strategy planning is also covered in depth. A detailed briefing on email marketing, a core aspect of any digital marketing strategy, rounds off the day.

Day two will guide you through the fundamental elements of SEO and Google AdWords. Conversion Rate Optimisation, a crucial discipline that lies at the heart of driving ROI from all digital marketing activity, is then offered focus. The workshop draws to a close with a full insight into how to make the most of Google Analytics to track, measure and improve your digital activity.

You will leave the session with the necessary building blocks to drive substantial improvement across your digital marketing campaigns.

Category: Classes / Courses | Professional Training.

Venue Details: etc.venues Marble Arch, 86 Edgware Road, London W2 2EA, United Kingdom.


Submit Once, Submit Everywhere event marketing by @evvnt -

Guide Price: Full Price: 1140, Early Bird Price (available up until Fri 22 Jan, 2016): 965

Delivery: Other
Category: Career Development »
Duration: February 01 - 02, 2016 at 9:00 am - 5:00 pm

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