Further Details
Course Objective: By the end of the course, attendees will have deeper understanding of what the exhibition stand can achieve and their role in the team; how the manning of the stand can best be planned and utilised and how the team members’ individual efforts can contribute to the whole. They will be motivated and geared up for success!
The course is highly practical and full of interactivity. It is based on the presenter’s own practical experiences and observations over many years organising and taking part in successful exhibitions.
Suitable for: exhibition stand managers, sales staff and demonstrators.
Complementary Course: Introduction to Presentation, Creative Presentation
Course Elements
· Group introduction presentations.
· Explore the objectives for the Client’s presence at exhibitions. Team designs mission statement.
· The importance of the pre-event briefing.
· Individual roles; working in pairs; “greeters and dealers”; floaters.
· Exploring visitor types – “the good, the bad, and the competition.” Recognising and dealing – getting people onto the stand and recognising and maximising opportunities.
· The power of information. Collecting, collating and using.
· More customer types – The importance of making the sale.
· End of day and end of event debrief
· Clean Socks??!!
· Questions, evaluation and close.
· Extensive role-plays and exercises throughout.
Guide price
1,425.00 (includes pre-course consultancy) |
