Further Details
Is it right for me?
Designed for those who have experience of writing a variety of documents, and who want to develop their style of writing and sharpen their impact. The content will apply to emails, letters, reports, sales tenders and proposals.
What will I learn?
By the end of this course you will be able to:
Understand and follow the six principles of effective business writing.
Focus on and satisfy readers’ expectations.
Ensure your message is quickly understood and accepted by the reader.
Avoid word inflation.
Adopt a variety of preparation techniques.
Write convincing, persuasive and powerful documents that achieve their objectives.
Pre-course Activity
To gain maximum benefit, please bring with you samples of your written work that you can review throughout the course. You will be asked to complete a pre-course questionnaire which will help the trainer to focus on individual needs.
What will it cover?
The Benefits of Planning
Mind mapping
Adopting a structured approach – saving valuable time
Putting yourself in the reader’s shoes
Ensuring the objective is clear
Deciding on information the reader needs
Sequencing to maintain interest and persuade the reader
Developing a ‘Lean & Fit' Style
The ABC guide to ensure professionalism
Clear expression to appeal to your reader
Adding interest and variation to your work with well-chosen words
Writing to Persuade
Exploring new ways to persuade
Encouraging and convincing the reader to follow your train of thought/argument
Anticipating and addressing objections – positively
Making an Impact – Sustaining Interest
Developing techniques to make an impression on the reader
Adding sincerity with personal and sincere beginnings and endings
Bringing your writing to life – making it visually appealing
Analysing/Editing
Avoiding time-consuming rewrites
Logical approach to proof-reading
Learning to get it right first time
Action Planning
Creating your personal action plan for the future
Guide price
£929 + vat |
