Further Details
Is it right for me?
Suitable for all professionals who are either new to a strategic role or aspiring to a position involving strategic management.
Should you require a more in depth programme covering strategic management, you may wish to also consider our course titled Successful Management for Business Achievement.
What will I learn?
By the end of this course you will be able to:
Understand the importance of strategy to an organisation.
Link strategic planning and decision making with your business overall objectives.
Identify the different types and characteristics of strategy, including influencing factors.
Demonstrate the application of strategic planning and decision making by completing a practical exercise/activity in the classroom.
Pre-course Activity
To gain maximum benefit please bring examples of strategic planning and decision making you have already been involved in or will become involved in at a future time.
What will it cover?
Creating Strategic Management Thinking
Setting and creating a clear direction for a dynamic business
Creating competitive advantage for your business
Practical Strategic Analysis
Analysis and evaluation of the external environment through the use of practical tools
How to analyse business performance
Putting a strategic framework in place
How to react to opportunities and threats
Effective Strategy Formulation
Identifying types and characteristics of strategies
Examining what is corporate strategy, business unit strategy and functional strategy
Developing strategy that fits with your business
Creating strategic choice - building sustainable competitive advantage
Practical activity/case study to enable you to apply this learning within the classroom
Evaluating your Strategic Plan
Keeping the plan flexible and adapting to changes in the business and external environment
Developing and adapting to long-term objectives
Guide price
£599 + vat |
