Successful Brand Management - In A Day

What topics are covered by the course?

This workshop will have interactive exercises and real world examples.

Who should attend?

This course is designed for you if you are interested in brands, have responsibility for branding or are considering creating a new brand. It is suitable for Brand Managers, Designers, Directors, Entrepreneurs and Ambitious Executives. Paul Hitchens will also attend.

What will I be able to do on completion?

The aim of this one day workshop is to provide you with a logical and structured approach to developing a compelling brand strategy. The programme examines the Key Brand Criteria necessary for building a coherent brand, explained with contemporary examples and useful exercises. Discover how your brand can create meaning that transcends the limitations of the product or service category and establish a rewarding emotional connection with your audience. Each delegate will receive a complementary copy of the new book and refreshments and a working lunch will be served.

How will I be assessed?

Not applicable

A special one day workshop presented by the author, Paul Hitchens. This fast paced workshop will follow the book with interactive exercises and real world examples. Each delegate will receive a complimentary copy of 'Successful Brand Management - In A Week'.


08.30 - 09.00: Arrival and coffee.
09.00 - 09.15: Introduction.
09.15 - 09.45: Determine your brand focus.
09.45 - 10.30: Define your brand strategy.
10.30 - 10.45: Morning refreshments.
10.45 - 11.15: Define your brand strategy.
11.15 - 12.00: Express your brand identity.
12.00 - 12.30: Evolve your brand culture.
12.30 - 13.15: Working Lunch included.
13.15 - 14.15: Evolve your brand culture.
14.15 - 15.00: Build your employer brand.
15.00 - 15.15: Afternoon refreshments.
15.15 - 16.00: The importance of design.
16.00 - 16.45: Sustaining the brand.
16.45 - 17.00: Questions and Answers.

Venue Details: Premier Inn - Manchester City Centre (Piccadilly), 72 Dale Street, Manchester M1 2HR, United Kingdom.


Guide Price: Standard: GBP 395 + VAT.

Delivery: Other
Category: Career Development »
Duration: December 12, 2014 at 8:30 am - 5:00 pm

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