Further Details
Course Objective: to consider your business as an operation within a competitive environment. To clarify the key areas of Competitive Advantage. To generate ideas for presenting and discussing your offering with prospective clients. The course will bring delegates to a clear understanding of the difference between an ‘invitation’ to sell competitively, versus a signal to negotiate. When faced with a client rejection on the basis of a competitor’s lower price, for example, the sales person will be able confidently to convey the value of your product, and to demonstrate how the benefits outweigh the price differential.
Suitable for: any sales people operating in direct competitive situations.
Complementary Courses: Complete Presentation; Practical Negotiation Skills
Guide price
1,425.00 (includes pre-course consultancy) |
