Leap2 - Marketing Essentials - Half Day Training

What topics are covered by the course?

Cookies In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.
What is marketing? This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.
Growth Strategies Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.
The Marketing Mix The Marketing Mix and the Extended Marketing mix are explained to learners.
The Marketing Triangle Participants are provided with a logical approach to marketing using our marketing triangle.
The Marketing Triangle: Understand The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.
The Marketing Triangle: Solve The importance of providing solutions based on customer requirements is explained.
The Marketing Triangle: Communicate Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.
Exercises covering details of the course

Who should attend?

Anyone who needs help with their marketing skills, is new to marketing or would just like to brush up on their skills

What will I be able to do on completion?

At the end of this Marketing Essentials training course you will be able to:
Explain what marketing is and how it links to the growth strategy of a business
Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
Use the marketing triangle as a logical and customer centered approach to marketing

How will I be assessed?

This is a workshop and they will have tasks to complete throughout the day as well as demonstrating their skills in the safe environment of the course at the end.

Guide Price: 109.00

Delivery: Classroom
Category: Basic Marketing »
Duration: 4 Hours (09.00 - 13.00)
Qualification: Certificate of Attendance

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