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Publishing III (Business Practices)

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Training course summary

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Even though this is a stand alone course, it has been developed primarily to follow from and complement Publishing II.

Regions:
  • All Areas
Delivery:
  • Distance
Category:
Difficulty:
  • Introductory

Further Details

COURSE CONTENT There are seven lessons in this module/course as follows: 1. What to publish? – Deciding what and how to publish: market analysis, sponsorship, advertising, reader demand, industry support, distribution channels 2. Planning a New Publication 3. Costing a New Publication 4. Resource Management – Managing physical, human and intellectual resources 5. Risk Management – Legal considerations, insurance, staff wellbeing 6. Managing Writers 7. Managing Production & Distribution – Cost, timing, quality control, accuracy DURATION 100 hours

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