Publishing III (Business Practices)
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Even though this is a stand alone course, it has been developed primarily to follow from and complement Publishing II.
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Further Details
COURSE CONTENT
There are seven lessons in this module/course as follows:
1. What to publish? – Deciding what and how to publish: market analysis, sponsorship, advertising, reader demand, industry support, distribution channels
2. Planning a New Publication
3. Costing a New Publication
4. Resource Management – Managing physical, human and intellectual resources
5. Risk Management – Legal considerations, insurance, staff wellbeing
6. Managing Writers
7. Managing Production & Distribution – Cost, timing, quality control, accuracy
DURATION 100 hours
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
