Strategic Marketing 1, 8 & 15 April (3 half day sessions)

What topics are covered by the course?

Why attend?
Marketing should be seen as a worthy investment in your business. Effective strategic marketing will allow you to position your products and services more effectively to targeted customers whose needs you know you can fulfil.

The programme is designed to aid your strategic marketing planning and ensure that your marketing activities support and underpin your company vision and commercial objectives.

How will you benefit?

- Discover relevant strategic marketing models and their real-world applications
- Understand where and how to compete effectively
- You will come away with an individual workbook containing all the elements needed to develop a strategic marketing plan

Programme Content
The programme comprises of 3 half day sessions, all of which must be attended.

Session 1: Market Positioning

- Use situation analysis to assess your current market position against your ambitions and goals
- Mission and vision how marketing planning supports the commercial objectives of the business
- Your brand
- Competitive positioning strategies create a sustainable competitive advantage and how to make your company stand out from the crowd

Session 2: Customer Insight

- Segmentation - how to determine your most profitable customers and markets
- Customer value what do your customers value
- Internal marketing ensure all your employees act as brand ambassadors

Session 3: Building and Implementing your Market Plan

- Routes to Market - which is best
- Communicating with your target markets
- Harnessing new technology
- Measuring and analysing the effectiveness of your marketing
- Marketing implementation and planning - pulling it all together into a strategic plan

Who should attend?

People who have responsibility for the planning, delivery and monitoring of marketing activities.

What will I be able to do on completion?

Ensure that your marketing activities support and underpin your company vision and commercial objectives.

How will I be assessed?

Assessment is an ongoing process throughout the course.

Guide Price: 995+VAT

Delivery: Classroom
Category: Marketing »
Duration: 3 Half day sessions

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