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Marketing Psychology

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Training course summary

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When you understand why people make a decision to buy, or not buy; you have a foundation for improving marketing of anything. This is a different but very important and valuable course for anyone involved in sales, marketing or business of any kind.

Regions:
  • All Areas
Delivery:
  • Distance
Category:
Difficulty:
  • Introductory

Further Details

There are eight lessons: 1. People as consumers 2. Market segmentation 3. Internal Influences: perception and personality 4. Internal Influences: motivation and awareness 5. Social Influences 6. Consumerism 7. Communication and persuasion 8. Deciding to buy Course Duration: 100 hours

Guide price

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