Marketing Psychology
When you understand why people make a decision to buy, or not buy; you have a foundation for improving marketing of anything. This is a different but very important and valuable course for anyone involved in sales, marketing or business of any kind.
Further Details
There are eight lessons:
1. People as consumers
2. Market segmentation
3. Internal Influences: perception and personality
4. Internal Influences: motivation and awareness
5. Social Influences
6. Consumerism
7. Communication and persuasion
8. Deciding to buy
Course Duration: 100 hours
Guide Price: poa
| Delivery: | Distance |
| Category: | Marketing Psychology |
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