This course develops knowledge and skills in the planning and management of special events including concerts, festivals, exhibitions and sporting events. It covers: scope and nature of special events; originating and developing a concept, timing; funding, budgeting, sponsorships, marketing; managing finances, human and physical resources, risk management, event coordination and evaluation after the event.
Duration: 100 hours
COURSE STRUCTURE
There are nine lessons in this module as follows:
1. Scope and Nature of Event Management
2. Developing the Concept
3. Physical an Human Resources
4. Project Logistics
5. Marketing an Event
6. Financial Management
7. Risk Management
8. Staging the Event
9. After the Event
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