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Leisure Management

Training Courses

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Training course summary

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During this course you will learn to develop strategies to market recreation facilities or services. The course shows you how to do things such as: Develop marketing and promotions to maintain or increase business; Manage the delivery of a service to ensure customer satisfaction; Monitor a membership database to ensure return business and Manage complaints.

Regions:
  • All Areas
Delivery:
  • Distance
Category:
Difficulty:
  • Introductory

Further Details

COURSE STRUCTURE The course is divided into ten lessons as follows: 1. Introduction to Marketing 2. Marketing Strategy 3. Media Promotions 4. Promotional Materials 5. Complaints 6. Managing Membership Levels 7. Sponsorship & Fundraising 8. Managing Events 9. Managing Promotional Activities 10. Delivering a market sensitive recreation service. Course Duration: 100 hours

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