BUSINESS PLANNING - Making Logical, Rational & Consistent Re

BUSINESS PLANNING - Making Logical, Rational & Consistent Resource Allocation Recommendations





By the end of the workshop participants will be able to:





Understand the importance of Business Planning and learn a leading edge business planning process


Analyse and prioritise local data identifying and integrating local environmental factors causing change


Assess the company’s competitive position


Develop action plans focused on the most important local market opportunities and risks and company’s advantages and disadvantages (MORCAD)


Forecast your future sales and profits with increased accuracy





Workshop Overview:





Introduction and Objectives


understand what business planning is and is not


identify the shortcomings of traditional SWOT analysis


introduce the latest business planning process





Analyse the Current Marketplace


assess the current market situation using industry standard tools


e.g. Boston Matrices; Porters Analysis; STEP


develop factual conclusions





Conduct an Environmental Analysis


identify likely future changes in the market place and local operating


environment


assess the likely impact of these changes


Identify the Market Opportunities and Risks


maximise and capitalise on the most important Market Opportunities


minimise the identified Risks





Complete a Competitive Position Audit


identify sources of competitive advantage


assess the Company’s advantages and disadvantages


prioritise the company’s training needs





MORCAD Analysis


visually represent the current situation





Objective Setting


identify the Critical Success Factors


develop SMART, output-focused objectives


improve the accuracy of sales forecasting





Devise Relevant Action Plans


construct resource and tactical action plans to achieve the company’s


strategic aims and business objectives





Assessing Return On Investment


analyse the financial return on investment of achieving specific objectives


complete the profit & loss / contribution account





Monitor and Control the Plan Implementation


highlight the required monitoring and control tools


identifying the optimal review periods