Irrigation (Crops)
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This subject covers the theoretical and practical importance of marketing in the horticultural industry, including topics such as: marketing processes, methods, strategies and research. Practical components cover topics such as: advertising, promotions, signs, customer relations, pricing strategy, labeling, transport, product presentation, developing customer service policy and customer satisfaction questionnaires
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Further Details
COURSE STRUCTURE
There are seven lessons in this course, as follows:
1. Introduction to Horticultural Marketing
2. Horticultural Marketing Processes
3. Horticultural Marketing Methods
4. Customer Service
5. Horticultural Marketing Research
6. Developing An Advertising Program
7. Developing An Horticultural Marketing Strategy
Duration: 100 hours
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