Horticultural Marketing
This is a comprehensive well-rounded course that offers the horticultural marketing manager or small business owner what they need to be successful in this essential component of business management.
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Further Details
This subject covers the theoretical and practical importance of marketing in the horticultural industry, including topics such as: marketing processes, methods, strategies and research. Practical components cover topics such as: advertising, promotions, signs, customer relations, pricing strategy, labeling, transport, product presentation, developing customer service policy and customer satisfaction questionnaires.
Course Duration: 100 hours
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