Graphic Design for Beginners training uk
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This course introduces the fundamental concepts of graphic design and visual communication, bridging the gap between theory and real world practice. It is intended to provide a design basics ‘toolkit’ for those working within design or working closely with designers. This course views design as a communication tool, exploring how and why it works.
Graphic Design for Beginners Training Course Objectives
Courses can be arranged on a private basis, with content tailored to clients’ requirements
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PART 1: CONCEPTS
What is Graphic Design?
What is a Graphic Designer?
Brainstorming
Mind Mapping
Concept Generation
Thinking Like a Visual Communicator
Research Methods
Visual Representation
Part 2: COMPOSITION
Designing for the User
Audience Perception
Visual Perception
Gestalt Theory
Navigation
Hierarchy
Golden Sector
Part 3: COMPONENTS
Typography Basics
Grids
Hierarchy
Colour Theory
Composition
Layout Components
Image Evaluation
Part 4: CRITIQUE
Concept Evaluation
Layout Evaluation
Why it Works, Why it Doesn’t
Delivered through individual and teamed exercises, lecture, discussion, case studies
