- South East England
- All Areas
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Further Details
Introduction
The Evolution of Search Engine Marketing
How Search Engines and Directories work
Defining your E-marketing Campaign goals
Choosing your Keywords and Phrases
Workshopping your keywords
Are your keywords used?
Check out the competition
Phrases not words
Find your niche category
Optimising your Page
Adding titles and Meta Tags
Optimising Body Text and Alt Tags
Optimising your Site
Site Structure
Including a Crawler Page
What to Avoid!
SPAM
Why not to do it!
SPAM techniques
Your Link Campaign
How Link Popularity works
Getting sites to link to you
Keeping track of your campaign
Getting your Site Listed
Top Search Engines and Directories
What Search Engines want
Free Listings
Paid Listings
Your Search Engine Budget
Submitting your site
Monitoring your Progress
Checking Rankings
Link Popularity Searches
Web Statistics
What Next?
Getting people to come back
Using your Search Engine campaign as a launch pad for other forms of e-marketing
Tips
Guide price
private 1 day course from £450 + vat |
