- London
- Midlands
- South East England
- All Areas
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Further Details
Upon completion of this training course, delegates will have
An increased knowledge of online advertising products and their benefits
Increased their confidence to sell Internet advertising and other website development possibilities.
Explored and developed the skills to sell effective online advertising campaigns
Content of the programme will include
Introduction to Internet Marketing - The different routes to market and what works and what fails. eBusiness and internet trends in your sector. The law online and common internet marketing terms
Defining your Online advertising Proposition - The first few seconds with a customer are vital in establishing credibility and building rapport. Developing your introduction and defining why a customer should listen to you is our start point
Identifying customer needs and creating a sense of urgency - We will cover the key questions you must ask to identify the client’s needs. This will also include defining the campaign in the client’s terms and looking for the key reasons why it needs to go ahead in terms of the output a client is looking for
Building the Business Case - Quantifying what is realistic in terms of an online campaign is vital to the success of any online advertising campaign and letting the customer define what campaign success look like will help you create the “Return on Objectives”
Delivering an online advertising recommendation - Putting together the output of the two days into an effective recommendation to the client that talks their language and addresses their needs and requirements
Guide price
circa £1500+VAT |
