Football Marketing & Management Online Course

What topics are covered by the course?

The Football Marketing & Management Online Course is divided into eight modules that are designed to equip and prepare professionals to develop a successful career path and enhance their opportunities to work in the football industry.
The course consists of live weekly web conference classes with an industry executive from the football industry and complemented with access to an online campus (24/7 access) that includes case studies, presentations, reports and other training resources.

The course is structured in the following manner:

Module 1 – Introduction to football marketing and the business of sport - satisfying the needs of today’s international football consumers

Module 2 – Business development at top European football clubs – matchday, tv broadcasting rights, and commercial revenue

Module 3 – Successful football sponsorship partnerships – best practices between sponsors and rights holders

Module 4 – Athlete representation in football- the role of the agent/agency in the professional football industry

Module 5 – Individual athlete sponsorship in football - the winning relationship between a commercial brand and a football brand ambassador

Module 6 – Ambush marketing in football – protecting football properties and defending sponsors’ brands

Module 7 – Strategic football event management – major international football competitions as vehicles for economic, social and cultural impact

Module 8 – Digisport & social media – new ways for football clubs and organizations to communicate with sport consumers and novel approaches to marketing activities.

* The course is delivered 100% in English. The live web convere

Who should attend?

The course is designed for those looking to start or advance their professional career in the football/soccer industry in the areas of marketing, sponsorship, player representation, communications/media and event management.

We have developed an integral learning system consisting of live weekly web conferences with industry professionals and like-minded peers, complemented with an interactive online platform designed to develop the skills through football-specific case studies, practical course work and a multicultural learning environment.

Whether you are a recent graduate or an experienced executive, the program will provide you with the hands-on learning experience, skills and networking opportunities to get ahead in the football industry.

What will I be able to do on completion?

The course will provide students with the opportunity to network with top football executives with the aim of enhancing students' possibilities of breaking into the football industry in the following career paths:

• Marketing, sales, ticketing, media, and other executive positions in sports clubs, associations, federations and governing bodies

• Marketing and sponsorship departments of multinational firms

• Sports communication agencies and media outlets

• Representation and event management agencies

• Administrations responsible for sporting event organization and management

How will I be assessed?

Our interactive methodology combines live weekly web conferences with industry professionals with an integral online platform that consists of practical readings, football-specific case studies, forums and discussion groups that ensure that the concepts are learned, implemented and evaluated.

Our approach to learning consists of the following structure:

1. Individual Preparation – reading of cases, articles and reports from the interactive online campus

2. Group Discussion – interactive discussions via social media, email and other digital platforms with other course participants from around the globe.

3. Weekly Web Conferences classes led by an experienced industry professional – sharing of professional experiences, best practices, lessons learned and conclusions drawn from the case studies analyzed for each week.

4. Implementation & evaluation – candidates are evaluated through hands-on assignments and interactive online review tests

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Guide Price: 495 Euros

Delivery: Distance
Category: Sport & Recreation »
Duration: 8 weeks
Qualification: Certificate issued by Sports Business Institute Barcelona upon course completion

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