How to run a Focus Group
Focus groups can provide you with a range of useful information, from your project's inception right through to its implementation. They should include representatives of the audiences you have targeted. At the front end of a project, you can hold focus groups to help design, assess or refine your objectives. You can discover what participants know or feel about an issue, what they think they need, and how they envisage using the service or participating in the initiative.
As you are producing your plans or materials, focus groups can comment on the design and clarity of your rough versions, evaluating their usability for the intended customer group and suggesting revisions. The data you gather can also suggest strategies for distributing the materials to your audience.
This workshop offers a broad and practical introduction to the topic.
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Further Details
What you will learn:
Participants will learn how to:
Identify the purpose and the audience
Develop a screener document
Recruit participants
Sign up and confirm participants
Develop a discussion guide
Plan session logistics
Run the focus group
Debrief informally
Analyse notes (and/or tapes)
Write focus group report
Who should attend
Anyone considering using this method to gain quality market research information from their customers or feedback from their employees
This Training Course is taught in classrooms in the following locations:
Stoke on Trent
Dorchester
Information provided is for information purposes only and no guarantees are made with regards to accuracy. It is advised that all details are checked prior to making a booking. Contents © 1999 - 2012. All rights reserved.
