Online CIM Professional Certificate in Marketing

What topics are covered by the course?

This the The Chartered Institute of Marketing (CIM) assessed professional qualification. The course units include:

- Marketing Essentials.
- Assessing the Marketing Environment.
- Marketing Information and Research.
- Stakeholder Marketing.

Who should attend?

- Anyone working in supporting marketing roles, usually within the marketing function.
- Individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do.

The typical profiles could include:
- Marketing assistants.
- Marketing co-ordinators.
- Marketing executives.
- Marketing managers in SMEs without formal marketing qualifications.
- Non-marketers with aspirations for marketing.
- Existing marketers wanting to become more specialist.

If you are looking for a management level marketing qualification please take a look at the CIM Professional Diploma in Marketing or the CIM Chartered Postgraduate Diploma in Marketing.

What will I be able to do on completion?

The CIM Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level. The syllabus has been updated recently to reflect the changing issues and practices within marketing and to reflect employers' views of marketing in today's business environment. On completion of this qualification you will understand:
- The function and fundamentals of marketing in some depth, including how to write and execute a marketing plan.
- The many different ways of understanding and communicating with customers.
- Your organisationís marketing environment, its many different parts and how they work in unison.
- How to apply practical knowledge, including the collecting and analysing of data, and the establishment of marketing budgets.

How will I be assessed?

Two business related written assignments and two 3 hour exams.

Study from home or office, anywhere in the world with live sessions, tutorials and online coursework. This option is ideal if you are looking for a high level of support, but do not have the time or budget to travel to weekly classes. You will be required to read around the subject from books recommended by CIM. These are not included in the price of the course.

Guide Price: 1560.00

Delivery: Online
Category: Basic Marketing »
Duration: Up to 10 months
Qualification: CIM CIM Professional Certificate in Marketing

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