Further Details
Delegates learn how to:
> Recognise what prospects are actually looking for, not what smaller agencies often think they are looking for
> Deliver pitches that minimise the creative work given away
> Keep the flexibility needed to adjust fees should reality differ from the brief
> Allow for the changing nature of the relationship between client and agency
> Structure a news story to reflect its news values and make it easy to edit for length
> Turn the politics of pitching to advantage
Guide price
£395 + VAT |
