Pitching for Business
Delegates focus on the vital task of winning new business. They hear what clients are really looking for in a PR pitch. They learn how to structure a pitch to minimise its cost, in both time and cash. This workshop addresses the sales process, not presentation skills.
Further Details
Delegates learn how to:
> Recognise what prospects are actually looking for, not what smaller agencies often think they are looking for
> Deliver pitches that minimise the creative work given away
> Keep the flexibility needed to adjust fees should reality differ from the brief
> Allow for the changing nature of the relationship between client and agency
> Structure a news story to reflect its news values and make it easy to edit for length
> Turn the politics of pitching to advantage
This Training Course is taught in classrooms in the following locations:
Guide Price: £395 + VAT
| Delivery: | Classroom |
| Regions: |
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| Category: | Sales Pitch |
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