Delegates learn how to prepare a professional, written PR plan which wins the support of senior management, guides PR staff and both states and achieves its own objectives. They are shown proven systems for implementing the plan effectively and to time and budget,
Delegates learn how to:
> Structure and write PR plans
> Relate PR objectives to the goals of their organisation
> Break a PR strategy into plans of action, each focused on achievable goals
> Manage the creative process of having good ideas
> Calculate budgets for implementing action plans
> Motivate and control their team day to day and under stress
> Evaluate and results of the campaign.
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